A Jacob & Co. branded ultra-luxury enclave directly on the beach at Al Jurf, between Dubai and Abu Dhabi. Villas and mansions with private pool, sea-view apartments and the world's first Jacob & Co. beach club address.
Jacob & Co. Beachfront Living sits in Al Jurf on the coast near Ghantoot, roughly halfway between Dubai and Abu Dhabi, directly on the beach with a nature reserve and canal. Here Ohana translates a name from the watch and jewellery world into a secluded coastal enclave.
The offering runs from sea-view apartments through 3- to 6-bedroom villas and mansions with private pool to the sky mansions in the double-digit millions. Anyone seeking discretion, a beach setting and a brand name as an anchor of value finds a rare combination here.
Launch starting prices and areas from the Ohana pricing, as of July 2026. Specific available units are in part higher. Handover and payment structure per developer information.
Status
Off-Plan
Developer
Ohana
Ohana Development
Location
Al Jurf
Abu Dhabi · Ghantoot
Handover
on request
delivery ~36 months after SPA
Price from
AED 2.2M
≈ EUR 550,000
Available
Apartments to sky mansion
Studio to 6 BR
Payment plan
staggered
until delivery, ~36 months
Service Charge
7 years waived
service charge waiver
Launch starting prices from the pricing. Specific available units are in part higher, which we clarify in your personal exposé.
Launch starting prices and areas from the Ohana pricing, as of July 2026. Beachfront mansions and canal villas reach above AED 25M, sky mansions up to AED 69M, on request. Specific available units are in part higher. Floor plans and your exposé on request.









Images from the Ohana documents, show finish. The actual fixtures per unit are identified in your personal exposé.
Interested?
The availability by line, floor plans and your personal exposé on request.
A factsheet tells you what a project is. Our job is to tell you who it fits and what to watch for.
Buyers at the very top of the market seeking a brand-linked beach address as a trophy and store of value, owner-occupiers and investors alike. The sea-view apartments open a comparatively low entry into an otherwise highly exclusive setting.
Al Jurf is deliberately remote, which is both the appeal and the risk: calm and nature on one side, greater distance to the city and airport on the other. A brand premium (Jacob & Co.) has to justify itself through location, scarcity and quality. That is exactly what we assess.
Ohana Development is a growing Abu Dhabi developer focused on branded, community-led projects (Manchester City, Jacob & Co.). Its completion track record is younger than the big names, which belongs in the risk assessment.
Staggered until delivery around 36 months after SPA: for apartments 10% booking, 15% down, then 9% instalments, 30% on delivery; for villas 5% booking, 20% down, then smaller instalments. We obtain the exact plan per unit and work through it with you. On top, a seven-year service charge waiver noticeably lowers running costs in the early years.
The amenity programme is geared to the beach, the brand and discretion. A selection:
Jacob & Co. Beachfront Living lives on the combination of brand, beach and seclusion. In this segment you pay for scarcity and name, and value rises and falls with both. We check for you whether the premium holds up in the specific case.
We'll send you the availability by line, the floor plans and price tiers, with our read on location, timeline and payment structure. Personally, off any mailing list.
Details based on the Ohana fact sheet and the pricing / availability documents, as of July 2026. Jacob & Co. Beachfront Living is located in Abu Dhabi (Al Jurf, Ghantoot). Handover (delivery ~36 months after SPA) and payment plan per developer information. A seven-year service charge waiver is stated (per developer). Prices, floor plans and availability are indicative and subject to change.